Role
UI & Visual Designer
Tools
Framer X, Illustrator
Team
Markos Georghiades back end
Hoang Nguyen full stack
Russell Goldman front end & branding
Timeline
36 hours
Feb 2020
I went to Hack the Valley at University of Toronto Scarborough, and I got to work on a project, ETHentic, with an amazing team. We had a great time learning about blockchain use cases, as well as how easy it is to be influenced by fake news. And, we ended up placing 2nd out of 100+ projects and 600+ participants! Here's a piece of our process.
"How might we improve public judgment of fake news?" 
We were all aware of the growing issue of fake news in society, and how it impacts people's views and decisions. We'd seen¬†ML fact checkers target this by identifying and helping remove fake news across the Internet. So, we wanted to innovate upon current technological approaches to further challenge the fake news problem, raise awareness, and engage people in education. Our solution ‚Äst
Articles are first evaluated using an ML model. For users to win the bet, they must make the same choice as the model. This data can be written to the blockchain and used to train the model. 

Task flow & logic

Wireframe sketches

UI & very informal desirability testing

For our brand, we used a green colour that reminded us of Ethereum Classic. Our logo is Lady Justice - she's blindfolded, holding a sword in one hand and a scale in the other. Her sword was created as a tribute to the Ethereum logo. We felt that Lady Justice was a good representation of what our project meant, because it gives users the power to be the judge of the content they view, equipping them with a sword and a scale.

Brand identity development (yes, that's Babu Frik and Baby Yoda)

Branding

User flow

Prototype

Time to demo ‚Ästit was really¬†fun to share ETHentic with others and watch people try it out.¬†The looks on some of their faces after discovering articles' legitimacy were priceless. "I can't believe that story¬†is fake!"¬†

Demo & awards

So yeah, that's it from me. If you want to learn more about ETHentic and how it was built (our tech stack is honestly pretty impressive), head over here. Thanks for reading!
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